Buell's New Super Cruiser: A Game-Changer or a Flop?
Buell is back, baby! After a tumultuous journey, the company is now riding high on the success of its newest creation: the Super Cruiser. This bike is a unique blend of traditional cruiser style and nontraditional engineering, and it's causing a stir in the industry. But will it be a hit or a miss?
The Super Cruiser rolled off the production line in September, and the response has been nothing short of incredible. Buell has received a staggering 6,000 preorders for the $26,000 bike, prompting the company to seek federal loans to scale up production. A $10 million loan from the feds will help Buell expand its workforce from 60 to 222 people over the next two years, a bold move that could make or break the company's future.
But here's the catch: Buell's new venture into cruisers might seem surprising, given its past as Harley-Davidson's sportbike division. The company started as the brainchild of motorcycle racer Erik Buell, who envisioned a different kind of bike. However, Harley-Davidson soon took the reins, and Buell became an official subsidiary, focusing on sportier and more affordable bikes. Now, with the company back in independent hands, it's interesting to see them venture back into the cruiser market.
The Super Cruiser is a head-turner, with its liquid-cooled engine and prominent radiator. It also boasts 17-inch wheels, a rare feature in the cruiser world, where bigger wheels often compromise handling for a more stylish look. But will this unique offering be enough to save Buell from its past struggles? The market will tell, and it's a question worth pondering.
Will the Super Cruiser be a game-changer for Buell, or will it fall short of expectations? Only time will tell, but one thing's for sure: Buell's new bike is a bold move that could shape the future of the company and the industry. So, what do you think? Will the Super Cruiser bring Buell back to its former glory, or is it a risky venture that might not pay off? Let us know in the comments!
